The PLA Blog | Official Blog of the Public Library Association
Smartest Card: What’s Your Story
Karen Hyman, Executive Director of the South Jersey Regional Library Cooperative, always has something interesting to say, and the humor in her delivery is just downright entertaining. After her fabulous presentation at the Smartest Card symposium at Midwinter, her presentation on telling a story to market, defend, or just talk about your library was [...]
Smartest Card: Talking the Talk
Smartest Card: Talking the Talk
Originally uploaded by AndreaMercado.
Peggy Barber and Linda Wallace, founders of the Library Communication Strategies, Inc. consulting firm, gave an excellent presentation on the beauty and brilliance of word-of-marketing for libraries.
When Peggy asked the crowd a few questions to start (there were about 66 people in attendence):
How many people in the room [...]
Smartest Card: George Needham, VP Member Services, OCLC
George Needham, the neat freak
Originally uploaded by AndreaMercado.
George Needham talked to the Smartest Card crowd on Friday, Jun 24 about how environmental scanning – examining and evaluating your current culture and methods, and those of the competition – is key to forming a marketing plan. George also reported extensively on OCLC the report titled [...]
