PLA Blog

Read for the Record is an organization strives to raise awareness about issues of inequality in early education, and improving education for at-risk preschoolers.

Through this campaign, Jumpstart is asking Americans to support early education opportunities for all children by reading the official campaign book, The Story of Ferdinand, together on September 20, 2007 to break the record for the largest shared reading experience ever, which was set by 150,000 people on August 24, 2006 [with the title The Little Engine That Could] during the inaugural year of Jumpstart’s Read for the Record campaign. Reading activities on September 20 can range from personal sessions between an adult and a child to big group events with hundreds of people gathering together for a large community reading session.

For each person who promises to read the book on September 20, the company Hanna Anderson will donate $1 to the cause. Other ways to get involved include donating a copy of the book, running a book drive, and organizing a reading event. If your library decides to host an event, be sure to list it in the Event Finder on their site.

The Women’s National Book Association (WNBA) is pleased to announce the launch of National Reading Group Month (NRGM) in October 2007 to mark the 90th anniversary of the association’s founding. “Part of WNBA’s mission is to promote reading and the value of books, so we are proud to organize the first-ever National Reading Group Month. Reading groups inspire, transform and educate. They foster community and instill an appreciation for the written word,” says Laurie Beckelman, president of the Women’s National Book Association. “The mission of National Reading Group Month is four-fold:

To bring about public awareness of the joy of shared reading.

To provide a time for existing groups to celebrate their accomplishments and make plans for the future.

To encourage libraries, bookstores, and various organizations to host special events for reading groups.

To provide opportunities for individuals to get involved in an existing reading group or start one of their own.

Further information is available at http://wnba-books.org.

The Women’s National Book Association, which is about to celebrate its 90th anniversary, was established before women in America even had the right to vote. It is a broad-based non-profit organization with members across the country, three distinguished national awards, and a history of lively events in its eight chapter cities and elsewhere. As a national organization of women and men who work with and value books, WNBA exists to promote reading and to support the role of women in the community of the book. WNBA is non-governmental organization (NGO) affiliated with the United Nations/Department of Public Information, and a NGO partner with the U.S. Fund for UNICEF and supports the Fund’s education alliance for women and girls in Afghanistan.

Public libraries can be total rock stars when it comes to publicity. Take a moment to strut your stuff by entering the competition (details below) now that they’ve extended the deadline!

C’mon - you know your library does some amazing public relations work . Show it off to the rest of the country! Enter this year’s Best of Show Competition, put on by the Swap & Shop Committee (LAMA/PRMS). All libraries are invited to submit promotional materials produced in 2006. Judging in all categories will bebased on content, originality, design format and effectiveness. Entries must be received by April 20, 2007. A team of experts in librarianship, public relations and marketing will judge the library promotional materials. Winning entries will be on display during the Swap and Shop program scheduled for Sunday, June 24, 2006, from 11 a.m. to 1:30 p.m., during the ALA Annual Conference in Washington, D.C. The awards will be presented to the winners on that day. Free samples of library public relations materials from dozens of libraries will be available for attendees to “swap and shop” during the program. For more information, contact Luke Vilelle at or 540.231.1108. Best of luck to you all!

Best of Show Entry Form

2007 FAQs

Troy Rumpf
Manager, Community & Media Relations
Laramie County Library System
2800 Central Avenue
Cheyenne, WY 82001
307.635.1032 ext. 123
www.LCLSonline.org

We invite you to share your fabulous promotional tips, campaigns, and even ideas you haven’t tried yet here on the blog by commenting on this post.