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	<title>The PLA Blog &#187; mobile library</title>
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		<title>OMG! Text message alerts from your library is EASY!</title>
		<link>http://plablog.org/2008/10/omg-text-message-alerts-from-your-library-is-easy.html</link>
		<comments>http://plablog.org/2008/10/omg-text-message-alerts-from-your-library-is-easy.html#comments</comments>
		<pubDate>Thu, 02 Oct 2008 20:36:50 +0000</pubDate>
		<dc:creator>Nate Hill</dc:creator>
				<category><![CDATA[PLA Blog]]></category>
		<category><![CDATA[mobile library]]></category>
		<category><![CDATA[nate hill]]></category>
		<category><![CDATA[text messaging]]></category>

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		<description><![CDATA[I like to track librarians’ efforts to make public libraries and their services accessible on mobile devices. Reports like this one from Nielsen forecast that accessing web content from your cellphone is going to be the widespread norm of the future no matter where you live. The big question is how can public libraries find [...]]]></description>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">I like to track librarians’ efforts to make public libraries and their services accessible on mobile devices.<span style="mso-spacerun: yes;"> </span>Reports like <a href="http://www.nielsenmobile.com/documents/CriticalMass.pdf">this one from Nielsen </a>forecast that accessing web content from your cellphone is going to be the widespread norm of the future no matter where you live.<span style="mso-spacerun: yes;"> </span>The big question is how can public libraries find a way to leverage their content in a manner that identifies them as unique, convenient, and fun to use on a mobile device?<span style="mso-spacerun: yes;"> </span>There are a million issues and difficulties associated with this challenge, but the other day I was lurking on the <a href="http://lists.webjunction.org/publib/">PubLib listserv </a>and picked up on an interesting thread.<span style="mso-spacerun: yes;"> </span>While my head is constantly spinning with outlandish ideas about custom ebook reader devices, iPhone apps and copyright law problems, sometimes I have to slap myself because the answer is so simple.<span style="mso-spacerun: yes;"> </span>The first iteration of mobile library services is and will be text message alerts for things like overdue fines, the arrival of an item placed on hold, or really any kind of alert associated with a patron’s account.<span style="mso-spacerun: yes;"> </span>Why?<span style="mso-spacerun: yes;"> </span>Because the infrastructure is already there, and it can be expanded upon.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">Corinne Dickman posted to PubLib and then explained to me in an email how she has integrated text message alerts into the ILS at <a href="http://libwww.washoecounty.us/">her library in Washoe County, Nevada</a>:</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<p class="MsoNormal" style="padding-left: 30px; margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">“We use Unicorn through Sirsi/Dynix for our ILS, which has the email notification already enabled.<span style="mso-spacerun: yes;"> </span>By adding the cell number according to the carrier’s instructions as an additional email, the user gets two notifications of holds, overdues, etc.<span style="mso-spacerun: yes;"> </span>A form allows us to indicate that we don’t charge, consult your carrier, getting the text is not a guarantee, and we also can’t guarantee the message will come across in one text message, or how long it will be. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">When I asked her how she figured this out, she said:</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<p class="MsoNormal" style="padding-left: 30px; margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">“I’m a 45 year old librarian addicted to texting!<span style="mso-spacerun: yes;"> </span>I was absolutely peeved to discover that text messaging to talk to our patrons how THEY want to be communicated with was expensive and unwieldy.<span style="mso-spacerun: yes;"> </span>So I remembered from years ago that one could send a text via email.<span style="mso-spacerun: yes;"> </span>Course, the kids all knew it!<span style="mso-spacerun: yes;"> </span>So I experimented with multiple email addresses within the library record-just mine-and discovered that I could get the same notification three times: my work email, my home email, and my cell.”</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Times New Roman; font-size: small;">Awesome.<span style="mso-spacerun: yes;"> </span>I figure that this must be easy enough to set up regardless of what ILS you are using at your library, and I couldn’t believe that this isn’t a standard service everywhere just yet.<span style="mso-spacerun: yes;"> </span>Hopefully some librarians will read this post, give it a shot, and write back to let everyone know if it is working for them.<span style="mso-spacerun: yes;"> </span>AND- if you are already doing this at your library and are having success with it, please share your stories! <span style="mso-spacerun: yes;"> </span>Also, why not take this a step further- if your ILS can send messages to your phone that a book has arrived, what other doors does this potentially open? <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>On the flip side, when would you find you are getting too much information pushed to your cellphone, when would alerts become obnoxious, or even invasive?</span></p>
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