The PLA Blog | Official Blog of the Public Library Association
PLA preconference, Top Ten Benefits of Tough Economic Times
The PLA preconference, Top Ten Benefits of Tough Economic Times, was presented by Cathy Hakala-Ausperk and Kim Bolan Cullin. Cathy and Kim started the session by talking about the importance of the CASE philosophy. If you’re unfamiliar with the CASE it stands for Copy and Steal Everything. In that vein, I am going to present [...]
Internet Librarian 2009 – Meredith Hammons
Marketing on the Cheap. I’ve become really fascinated with marketing efforts on the part of the library. I think this is an area that has traditionally been neglected, because of the assumption that everyone knows the library is there and what it has to offer. With the technological changes, and changes in perception of libraries, [...]
Internet Librarian 2009- Meredith Hammons
Blog #3 from the Social Media group. The third session was “Evaluating, Recommending and Justifying 2.0 Tools” by Marydee Ojala, Editor of ONLINE Magazine. Marydee pointed out that it is much easier for individuals to adopt to changing technologies than it is for institutions, such as libraries. She advocated using social media for empowerment and [...]
CPLA Marketing Seminar for Public Libraries Day 2
At the end of day 2 here in Cleveland I’m sitting in a hotel with a cold that could go down in the record books. Yeah, the world’s smallest violin… I know. Trust me, its a bummer. Despite my condition, yesterday’s tour of Cleveland Public Library (pics) was excellent, and today was an even better [...]
CPLA Marketing Seminar for Public Libraries, Day 1
Day 1 of 2 is completed here at Cleveland Public Library as Wayne Piper gave us a crash course in marketing for public libraries. Before I get into any the specifics of today’s goings-on, I’d like to point to PLA’s Certified Public Library Administrator program in the context of the MLS and library education. There’s [...]
CPLA Marketing Seminar in Cleveland
Good morning from Cleveland, Ohio! I’m going to be tweeting and blogging from the CPLA Marketing Seminar today. Here’s a brief description: “This two-day program will provide working librarians with the skills and knowledge they need to effectively market the library’s programs and services. The program is interactive and it includes a variety of group [...]
A handy tool for web marketers at public libraries
Don’t you want to know when people are talking about you? For a professional web marketer, it is essential to know when people are talking about your product. Many libraries have started using Twitter to announce their programs and events. Its important to recognize that good web conversation is not one-sided. Simply broadcasting about yourself [...]
Public Libraries need to look at Intel’s social media policy
I found a great piece on the social path blog the other day, where David Griner pointed to Intel’s social media policy. It is truly a forward thinking piece of policy. I hope that public libraries and library systems who are struggling to create appropriate policies and style guides for their public service staff to [...]
Strut your (marketing) stuff at Swap & Shop 2008
Via an email alert from our friends over in the Public Relations and Marketing Section of the Library Administration & Management Association (LAMA): Libraries of all types and sizes, share your creative, great public relations efforts with your colleagues! Gain international exposure for your library’s marketing and promotional items by sending them to “Swap & [...]
Webjunction’s Spanish Language Outreach Program
This Sunday afternoon program was intended as a follow-up for individuals who had participated in Webjunction’s Spanish Language Outreach workshops. Although I was not one of those lucky few, I decided to attend the session to learn more about it, and I am very glad I did, as the information provided could be useful to [...]
