The PLA Blog | Official Blog of the Public Library Association
“Don’t try to strongarm us — we’re the library!”
The title of this post is definitely the line of the conference so far, and it came from the mouth of Queens Library (NY) marketing director James Keller, while he was giving his presentation on branding. Keller is a former consumer goods ad man, having come to the library world after a career with Proctor [...]
