Webinar: Transforming Our Image
Date: November 15, 2010
Time: 1:00 p.m. (CST)
Instructor: Valerie Gross, President & CEO, Howard County (Md.) Library

WORDS make the difference.
Learn about a simple, effective strategy that will make you, your library, and your profession indispensible. It does not require changing anything you do…only modifying what you say. Based on Valerie Gross’ award-winning article, Transforming our Image through Words that Work: Perception is Everything (Public Libraries, Volume 48, Number 5 (2009): 24-32), this webinar, “Transforming Our Image,” will describe a straightforward concept that enables libraries to heighten their importance by replacing traditional terms with powerful, intuitive, value-enhanced terminology.
At the conclusion of this one-hour webinar, you will be able to:
• Redefine libraries in a new, innovative way
• Align your library with what the community values most: education
• Incorporate intuitive value-enhancing words into your everyday lexicon
• Heighten your library’s visibility and stature
• Develop strategies that you can integrate immediately into your work
Click here for a full description of the webinar and instructor Valerie Gross.

CHANGE the dialogue at your library.
Register for PLA’s “Transforming Our Image” webinar, Monday, November 15, 2010 at 1:00 p.m. (CST)
PLA Members – $28.00
ALA Members – $31.50
Nonmembers – $35.00
REGISTER HERE!
Sponsored by ALA Editions.