Much of Wednesday’s BEA (BookExpo America) programming also focused on Ebooks. At ‘EBooks — Who is Reading?’ The results of a ‘consumer attitudes towards ebooks’ study sponsored by the Book Industry Study Group (BISG) and R.R. Bowker were discussed. The survey is ongoing, so the results discussed at this session were more of a snapshot. Also, the study has been ongoing for a while so you can see trend data if you take a look at past reports.

Here’s a quick look at some of the data discussed:

eBook sales went from 1.5% of all book sales in first quarter of 2009 to 5% in first quarter of 2010, with 33% of eBook buyers entering the market in the last three months.

25% of eBook consumers said that they mostly purchase eBooks and buy less print books than before; 15% said that they exclusively buy eBooks and no longer buy print and 9% said they only buy eBooks and will not buy a book if it is not available electronically.

The number one driver for why people purchase ebooks is affordability.

Men purchase slightly more ebooks than women. Women buy more print books. Also, the average salary of 75% of respondents is more than $35,000. A new digital divide?

How are consumers downloading ebooks? The computer is the most popular eBook reading device followed by the Kindle, the iPhone, Sony’s reader, mobile phones, the Nook and last, the iPad. (The iPad was only out for 3 weeks when these numbers were calculated.) These survey results and even more data are online, check it out here.