Libraries are a place to exchange knowledge and we are also information navigators and a place to cultivate creative sparks. I hope that we learn to embody those things and visually show them through our logos, our print collateral, in our web sites and in our social media environments.

You made a point about your fascination that this chemical company was able to create a creative and consistent brand for over thirty years. I think libraries will be able to do this soon once we take brand deeper than our brochures and web sites. It has to be in our language, in our organization culture, in our environments.

I also think that this creativity and consistency you found in this chemistry company brand will natually come to libraries when we do choose our focus and direction.

Four of my favorite library logos beside my own (Houston Public Library) are Enoch Pratt Free Library, Rangeview Library District, New York Public Library, Grand Rapids Public Library.

Thanks for the post.