CIL 2009: New Strategies for Digital Natives
Helene Blowers, Director of Digital Strategy at the Columbus Metropolitan Library — aka the mastermind behind the ubiquitous 23 Things program — talked about digital natives, those born 1980 or after.
The first web was built on the idea of “find” while the second was built on the idea of “connect.”
Top 5 Social Networking sites:
- MySpace
- Flixster
- Linked In
Digital natives have always had access, and the ability to engage and connect. The presentation had a lot of neat charts and info. I’ll probably post more about this later, but here is Blowers’ presentation on Slideshare:
The Columbus Metropolitan Library has developed a Strategy Framework around the following:
- Young Minds
- Virtual Users
- Power Users
They follow a pattern of engage, enrich, empower.
Engage: “To enable customers to connect with library staff, services and each other in meaningful ways.”
Enrich: “To provide customers with a rich online experience that enhances local branch experience and daily lives.”
Empower: “To enable customers the ability to personalize and add value to the library experience and allow the community to celebrate themselves.”
