Mining Gold in the 21st Century: Strengthening Your Library with Literacy Services

This workshop, hosted by the California Library Association Literacy Section, brought together a roomful of highly motivated people to discuss literacy programs in libraries. My career before library science was in linguistics and TESL. I have taught basic writing and sociolinguistics, understand basic literacy issues, and have had exposure to the adult literacy program in my area called ATLAS run by the local adult and community education center, not the library. So I felt right at home with this group though I missed the morning session, “Trailblazers and the Pioneers who Followed: Discovering the Role for Literacy in Libraries,” presenting the 20 year history of literacy services in libraries around the country by leaders who were there.

In the afternoon, Joan Frye Williams, Library Futurist, explained why in 2006 the California State Library scrapped its literacy at the library marketing strategies of 20 years to start all over. They surveyed over 200 volunteers tutors and students and concluded that their current publicity efforts were not effective in getting people to “step up to the plate and participate.” The reasoning behind the change and the new approach they’ve initiated is forthcoming.

The second afternoon session featured an expert in volunteer coordination and management, Carla Lehn. Carla is a hugely motivating speaker, who massaged us with true-life stories, words of wisdom gleaned through years of working at nonprofits managing the volunteer resources, and inspirational best practices for finding and keeping your volunteers. Of most interest to me was how to write meaningful volunteer job descriptions organized from the standpoint of the volunteer job seeker, not the employer. For example: subsections include Importance of Position–what are significant outcomes brought about by this position, Qualifications–lists of skills, attitudes, knowledge necessary for the job, Responsibilities—what is expected of the volunteer, Training Provided—volunteers get training, Benefits of Volunteering—positive outcomes from serving, Time Commitments—numbers of hours and months expected, and Grounds for Termination—(yes, you can fire a volunteer). Carla had us writing meaningful descriptions, gave us a pack of job descriptions from libraries all over California, and a copy of her purple book called Volunteer Involvement in California Libraries: Best Practices.

The final day session Valerie Reinke explained the difference between outputs and outcomes and the importance of that difference in “Outcomes: Making the Case for Literacy Services.” Outputs are quantifiable data, the how much and how many statistics that libraries love to collect—circulation, cardholders, holdings, while outcomes are qualitative descriptions of successes in terms lives changed and goals achieved, not through numbers, but through stories that show increased knowledge and changed behaviors. She found that numbers without contexts do nothing to showcase the successes in literacy programs, and when looked at within the context of the library makes literacy programs the first to suffer in hard times because of their comparatively small numbers of people served. This led her to realize that library literacy programs lacked the verbiage to define outcomes according to their own paradigms and left them vulnerable to being defined by others in unfavorable terms. “We have to define ourselves and not let others define us for us.”

At the closing session Taylor Willingham helped us have a conversation about our visions of the future of literacy services in libraries. Starting with Gandhi’s dictum, “Be the change you want to see,” Taylor encouraged us to think about why this literacy symposium was called Mining Gold? She asked us to take a journey into the future and imagine us meeting again in 10 years, 2017. What will we be saying about our literacy programs? We get there from here by right now thinking abut the change you want to see and being that change!! Isn’t this true in all aspect of life?

Kristin Yiotis
SLIS, SJSU
ALASC Chair 2006-07