PLA Blog

This came to my attention very recently through the ALA Public Programs listserv. The deadline for application submission is very tight (December 18, 2006), but it seems like it would be worth the hustle and trouble for interested libraries. All bold emphasis mine.

Dear Library Colleague:

In the spring of 2006, Arthur marked a milestone that few children’s-or adult-series ever attain: ten seasons on the air! To celebrate the occasion, the WGBH Educational Foundation is pleased to launch Arthur’s 10th Anniversary Literacy Initiative, a new outreach effort targeting public libraries.

This new outreach effort is designed to use the series’ continuing popularity to support two intersecting target audiences-libraries and parents. Many parents become library users when their children are toddlers and preschoolers. Many also know the importance of reading aloud to support their children’s literacy development. However, as their children age and become readers themselves, parents often relegate responsibility for their children’s reading success to teachers and become less aware of how libraries can support them and their children as they grow older.

WGBH will award grants in the amount of $1,000 each to 15 public libraries, asking them to design projects using the Arthur resources and targeting parents and children, including soon-to-be as well as independent readers. We seek libraries that represent diversity in size, location, and population served (with an emphasis on reaching at-risk audiences), and will also consider the creativity of their approach and the strength of their community partners (including local PBS stations), which will be essential to access families not currently served by the library.

We invite you to apply for an Arthur’s 10th Anniversary Literacy Initiative grant. Applications are due by Monday, December 18, 2006 and can be found at http://www.ala.org/ala/ourassociation/chapters/literacyoutreach.htm.

If you have questions on the grant application, please feel free to contact Natalie Hebshie, Arthur Outreach Coordinator, at 617/300-3639 or by e-mail at .

Sincerely,
WGBH Educational Outreach

What You Can Expect from WGBH:

• A $1,000 grant to defray the cost of staff time and materials required to develop targeted outreach activities for kids and families.
• Arthur Library Event Guide. This online resource includes ideas to engage kids across the age spectrum in reading activities.
• Let’s Read! (in English and Spanish). This family activity booklet offers ideas for how parents can support their children’s literacy at different ages.
• Arthur anniversary stickers and pencils for distribution to young patrons
• Read Aloud Book Club Kit for young readers, including six book club session cards with activity suggestions, and books for distribution.
• Arthur-themed bulletin board decorations.

What WGBH Expects From Your Library:

• Design outreach activities that support kids and families.
• Partner with your local PBS Station on your outreach activities.
• Utilize ideas and activity suggestions from the Arthur Library Event Guide.
• Distribute Arthur outreach materials, including Let’s Read!, stickers, and pencils.
• Publicize your activities.
• Complete and submit a final report on your outreach activities (final report form provided by WGBH).

Dates to Keep in Mind:

• Grant applications due to WGBH Educational Outreach: December 18, 2006
• 15 grantees selected and notified: January 2, 2007
• Grantees complete final report and submit to WGBH: April 30, 2007

Questions? Please contact Natalie Hebshie, Arthur Outreach Coordinator at 617/300-3639 or by e-mail at .

Tags: ALA, grant, library programming, literacy, outreach, PLA Blog, programs, public libraries, Public Programs Office

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